Which metric indicates return on ad spend for a listing campaign?

Which metric indicates return on ad spend for a listing campaign?

• A. Revenue alone.
• B. Cost per lead only.
• C. ROAS (return on ad spend) and overall ROI.
• D. Number of visits.

Answer: (C)

This question tests how we measure the efficiency of ad spend. ROAS shows exactly how much revenue you generate for each dollar spent on ads, so it directly indicates the return on ad spend. Including overall ROI adds the broader profitability view, factoring in all costs and profits beyond the ad spend. Revenue alone doesn’t account for what was spent, cost per lead only reflects expense per lead without tying to revenue, and number of visits measures traffic, not whether that traffic turned into profit. So the best answer is ROAS and overall ROI because it reflects both the direct ad spend return and overall profitability.

This question tests how we measure the efficiency of ad spend. ROAS shows exactly how much revenue you generate for each dollar spent on ads, so it directly indicates the return on ad spend. Including overall ROI adds the broader profitability view, factoring in all costs and profits beyond the ad spend. Revenue alone doesn’t account for what was spent, cost per lead only reflects expense per lead without tying to revenue, and number of visits measures traffic, not whether that traffic turned into profit. So the best answer is ROAS and overall ROI because it reflects both the direct ad spend return and overall profitability.